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Value-Based Pricing: Define your pricing strategy to maximize the customer experience

EPP Manufacturing Pricing Forum - April 2024 - Barcelona, Spain

  • How to shift from a price war to a value-based pricing strategy thinking beyond the product.
  • Healthcare market – Align the decision making with the C-Suite, procurement department and physician, an holistic perspective thinking in the patient. ·
  • Good-better-best strategy – Manage the portfolio to provide the right product for the right customer at the right price.

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