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Dynamic Value-Based Pricing to optimize margins and production capacities

EPP Manufacturing Pricing Forum - April 2024 - Barcelona, Spain

  • Value-Based Pricing has long been associated with higher prices only
  • However, if implemented well, it allows to identify the willingness to pay of a customer so that it also allows to maximize volume as well. Especially important in the current times where sourcing optimization becomes more important for customers
  • Furthermore, value-based pricing should deliver additional insights and be able to help with production planning optimization.

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